The two types of Jensen ties.
Towards the end of the 1960s, Jensen Motors were on the top of their game. The Interceptor and FF range were the new must-haves by celebrities of the day, and order books were full. Jensen staff at Motor Shows and other events needed to look the part, so in came the corporate tie.
It was 1969, and the Jensen publicity machine was at full speed. Enter the branded Jensen tie. The first design of Jensen tie had the winged Jensen logo on dark blue. It was a classic understated design, and reminded one of some of the old school ties of the day. In fact one had to look quite close to actually understand what the design was. It was worn at publicity events, and some employees wore them at the factory, although it doesn’t seem to have been mandatory.
Good Relations boss, Tony Good, wearing the first style Jensen tie in 1969.
By 1975 the winged Jensen logo was largely superseded by the ‘J’ shield logo, hence a corresponding Jensen tie was designed to fall in with the new branding. Ultimately, the new branding of Jensen Motors did nothing to save the company, and whilst portraying a good up-to-the-minute image, it only lasted until May 1976.
Between 1969 and 1976, various employees from Jensen Motors have been noted as wearing Jensen ties, ranging from middle management, and even including the company chauffeur, Albert Jackson. Members of Jensen Motors’ publicity company, Good Relations (including company boss, Tony Good) are known to have worn Jensen ties when involved with Jensen Motors events. Further images held within the Museum’s archive also show some Jensen distributor sales staff wearing Jensen ties.
Jensen tie first style – Jensen winged logo
Detail of woven winged Jensen logo.
Manufacturer’s label on the first style Jensen tie.
This tie manufactured for Jensen Motors in 1969, and used through to 1975. The Jensen winged logo in red with grey brand name and border. The logo repeated on dark blue background. The Jensen tie lined with a form of off white calico, and with a mid-blue silk substitute finishing. Manufactured by the firm of Allan & Bertram from Waltham Abbey in Essex.
Material: 100% polyester
Manufacturer: Allan & Bertram
Company no longer in existence. Manufacturing ties from 1960s until the 1980s.
Provenance: Gifted to Ulric Woodhams by Ian Orford, the Managing Director of Jensen Parts & Service in 1984. Now a part of the Museum’s holdings.
Jensen tie second style – Jensen ‘J’ badge logo
Detail of ‘J’ logo to the second style Jensen tie.
Manufacturer’s label on the second style Jensen tie.
This tie manufactured for Jensen Motors in 1975, and incorporating the ‘J’ badge logo with off white ‘J’ and shield outline. The ‘J’ shield has a purple centre, and the shields are repeated on a dark blue background. The tie lined with a form of off white cotton, and with a black silk substitute finishing. The address on the manufacturers label is 42 Wellingborough Rd, Rushden, which the company moved to in 1974.
Material: 100% polyester
Manufacturer: Tudor Ties
Company no longer in existence. Manufacturing ties from 1960s through to early 2000s.
Provenance: Gifted to Ulric Woodhams by Ian Orford, the Managing Director of Jensen Parts & Service in 1984. Now a part of the Museum’s holdings.
REQUESTS: The Museum is interested to hear from any former employees of Jensen Motors who may remember these ties, or indeed from anyone who may have images showing the ties http://zoloftanxiety.com/ being worn.
COPYRIGHTS: All images and text copyright of The Jensen Museum
ADDITIONAL INFORMATION: If you have any additional information about this article, please contact us at archive@jensenmuseum.org or telephone on: +1694-781354
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