MOVADO MUSEUM WATCH 1970s STRAP NOS

Description

Item description: Movado Museum Watch strap dating from the later 1970s.  The strap in black leather and impressed with the Movado name. The gilt buckle with the famous Movado Museum Watch single circle. Strap size 15mm. The strap still retained withion its original clear plastic packaging and within a Movado envelope.

Condition report: New old stock. Storage age only.

Background to Movado: Movado was founded in 1881 in La Chaux-de-Fonds, Switzerland, by Achilles Ditesheim. The company produced high quality timepieces, including chronographs. Perhaps from a public perspective, Movado are most famous for their ‘Museum Watch’. Designed in 1947 by Bauhaus-influenced artist Nathan George Horwitt, the watch dial has a very simple design defined by a solitary dot at 12, symbolizing the sun at high noon. Movado brought out the first ‘Museum Watch’ in 1960, and an example of the Movado Museum watch was selected for the permanent design collection of the Museum of Modern Art, New York in that same year. During the 1960s, Movado collaborated with Zenith to produce what was arguably the world’s first automatic chronograph wristwatch. The new movement, named the ‘El Primero’ was ground breaking for its time, and was used both by Movado in their Sub-Sea Datron watch launched in 1969, alongside Zenith’s own Sub-Sea watch. The El Primero movement went on to be used in the Rolex Daytona, and a modern version of this same movement is still used by Zenith to this day. In 1983, the Movado company was purchased by Cuban born Gedalio Grinberg, who fled from Fidel Castro’s Marxist Revolution in 1960 with his family, settling in the USA. His son, Efraim Grinberg, is the current Chairman and Chief Executive Officer of Movado Group, Inc. In 2006, Movado celebrated its 125th year of watchmaking.

Special notes: n/a

Provenance: n/a

Ordering: shop@jensenmuseum.org or telephone: +1694-781354