ROLEX PRINCE 1940s / 1950s SHOP-DISPLAY PLAQUETTE
Item description: Rolex Prince shop-display plaquette. A bone like material (probably celluloid) dating from the 1940s / 1950s as a part of promotional material for the Prince models. The plaquette is 8cm x 4.5cm with a grey border and machine-engraved wording in red and black. The reverse has an attached panel where it could be positioned on display. Item of extreme rarity.
Condition report: Storage age only.
Special notes: The ground-breaking Rolex Prince first came to market in 1928, and remained within the Rolex range for decades. In 2013, Rolex re-installed the Prince back into the current range.
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